Dante and Alice started replacing their daily cup of coffee with matcha after learning of all its incredible attributes, including a more sustained and balanced energy boost compared to the jittery highs and subsequent crashes that we’re experiencing with coffee. Also they discovered the differences in quality of all the matcha being sold in coffee shops and cafes around town. So they went out to find the highest quality of matcha for themselves, which is “ceremonial grade,” and it stands out as the pinnacle of matcha quality due to its meticulous cultivation and processing methods and ultimately gives us the most flavorful and least bitter matcha… and now they have been able to bring it to all of you. They decided to name the matcha Rufio to inspire everyone with the power of imagination and BANGARANG!